COMPETITIONS
Closing date 30th July 2010
HAVE A NESPRESSO COFFEE (MACHINE) ON US
Wrigley's Extra campaign is currently on 850 table tops in 72 London coffee shops. In addition, we have been giving away free Wrigley's Extra chewing gum samples not only in London but nationally through coffee shops and curry houses.
For your chance to win a Nespresso coffee machine simply answer the question below. All correct entries will be entered into a prize draw and one lucky winner will be chosen after the closing date.
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The Wrigley campaign will be supported with the distribution of 9 million samples by Tabletalk Media over an 8 week period
Wrigley will also be targeting consumers during key consumption occasions where breath freshening is at its most relevant. The 'Re-fresh with Extra®' message will be advertised on over 600,000 takeaway curry lids and almost four million coffee cups, reinforcing the freshening messaging of the Extra® brand, ensuring that it is linked to relevant occasions.
Toby Baker, Wrigley Marketing Director, comments: "We are confident our biggest ever TV advertising campaign, extensive sampling, in-store communications and flavour upgrade will not only build the ExtraŽ brand but fuel growth in the category".
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